Tag Archives: coalitions

Changing the Culture through Winning Campaigns

Can you answer “yes” to any of the following questions:

1.  Are you frustrated with the absence of principled leadership in politics?

2. Are you fed up with elected officials who talk the talk, but refuse to walk their talk?

3. Have you grown weary of being handed candidates by political parties who are “electable” instead of principled?

4. Would you like to have elected officials who adhere to our country’s founding philosophy (ie: who adhere to the Constitution)?

5. Are you willing to stand up and run for office yourself or become someone who can effectively “hold up the arms” of someone who will?


If you answered “yes” to any of these, then the training school that is being put on by Citizens for Community Values in Cincinnati on January 14 and 15 is something you just can’t afford to miss.

This candidate training school will be held at the Courtyard Marriott hotel at the Greater Cincinnati airport on Thursday, January 14 and Friday, January 15.  Nationally recognized trainers will be putting on this intense campaign training, and it is being provided for free!

This training is not just for candidates and their campaign staff members, but as well as for potential candidates, leaders in politics and the culture, and for grassroots activists and volunteers who want to begin the process of bringing real hope and change to our country.

Check here for more information and for how to register, but be quick, registrations received before January 8th will receive a special “Campaign Jumpstart Toolkit” with materials that will help potential candidates to create a winning edge.  Some of the board of the Institute for Principled Policy will be attending, and we hope to see many of you there as well.

American Majority–Grassroots Organizing and Mobilization

This entry is part 6 of 7 in the series American Majority Training

constitutionMost grassroots movements have the same fundamental parts to them, with the tea party movement being a notable exception.  Understanding those parts will help activists and candidates to generate and sustain momentum and support for your issue.

Chris Faulkner from Faulkner Strategies discussed the keys to a grassroots movement.  You have to have ‘The “IT”‘, ie. the key root basis of your movement:  the idea, issue or value(s) that define your movement, identified clearly and succintly.  Think abortion for the pro-life movement, war opposition for both the Dean campaigns and the Paul campaigns, etc.

You also have to have “The ‘Host'”, the person or group that becomes the avatar and carries the “IT”.  Most “hosts” have been too weak to carry the “It” effectively (think Howard Dean) but sometimes a “host” is strong enough to carry the “It” (think Barack Obama carrying the “Move ON” idea).

The “Host” can’t do it alone; in come the “Evangelists”: those who are opinionated, well-informed, and more interested in the “It” than in the “Host”.  These folks are the ones who really drive and make the movement happen and catch fire.  Sometimes they may be “sneezers” who push information out (think bloggers, talk radio, etc.).  Next you need the “medium” of how the message is going to be delivered.  In our Founding era, it was Committees of Correspondence and the Federalist Papers; today it is the Internet and social media.

All of this is focused on getting the message, and the momentum, to the “Crowd”, ie. everyone else.  The Tea Parties seem to have found a way to effectively do this and also bypass the need for a “Host”, thus decreasing the likelihood of a personality eclipsing the message or turning off those who otherwise could and should be part of the movement.

Maybe the conservative movement can learn some lessons.  The time is now, and the resources are available.

American Majority–New Media and Online Engagement

This entry is part 5 of 7 in the series American Majority Training

constitutionChris Faulkner spoke to the entire group after lunch on the ability to harness and utilize the “new media”of social networking and other online portals to create a more effective campaign (either political or activist).  He gave a disclaimer that this is the most difficult session for him to teach, as he has 20% who won’t get it, 20% who is already using it effectively, and 60% who may get useful information out of the presentation.

Facebook, Twitter, Linked In, etc.  are all tools that allow for greater online engagement (dynamic interactive communication), versus the early days of the Internet where someone might have an online presence (static website).  A major focus of Faulkner’s presentation was on the potential power of Twitter as a means of creating community and building your persona.  I was impressed by the fact that there are approximately 15 million Twitter users (as opposed to 300 million Facebook users) and President Obama has 12% of that community following his ‘tweets’ (1.8 million follwers).  There is potential power in this application, as Faulkner put it, 140 charcters to take over the world.

Faulkner discussed how you need to “control your brand” by using social media effectively, and getting your message and your information up to the top of the list on search engines such as Google.  It’s all about getting your name out long enough, loud enough, and in as many venues as possible to give it “juice” to help you control your “brand”.  Another good way, especially for candidates, is the creation of “fan pages” for your campaign or business on Facebook.

An amazing, but not really surprising statistic is that of various contact media being utilized today, Facebook is used as the primary contact point by more people than who use email (24% vs. 11.1%).  Twitter is a close and growing third at 10.8%.  It is pretty apparent that instead of a time wasting distraction, social media is becoming somewhat of an indispensible communication tool.  Sorry, US Postal Service!

The conversation turned to blogging, and how to go about setting up an effective blog site, how to drive traffic and attention, and how to make your blogging become an activist activity.  Faulkner presses the point home that new media will be increasingly more critical to message successs, and in generating action for your agenda.

Social media is now creating a new way of accountability.  As Thomas Paine put it, “An army of principles can penetrate where an army of soliders cannot.”

American Majority–Building Coalitions

This entry is part 2 of 7 in the series American Majority Training

constitutionThe AM staff began the session by describing what a coalition is (individuals or organizations coming together to address a common issue, who have common interests and values) and why they form (for solving a problem, naturally!)

Discussion centered around purposeful coalition building–creating a roadmap for success, with clear planning for identifying the issue, growing the group intelligently, creating the vision for the solution, establishing clear targets for success, planning the specific strategies, and implementing.  One thing that wasn’t discussed was having a post-issue analysis to certify that the goals were actually met.

Credibility and authority of the group and leaders was noted as being critical to the foundation for success of any coalition.  In order to be effective, the coalition leadership have to be visible and accessible, and be able to accurately assess the depth of the network,  broaden and deepen the network (including direct methods and social networking options),  and mobilize and motivate your volunteers and core membership.

Examples of effective tools for reaching the community you are wanting to impact was discussed, from the traditional word of mouth to getting earned media, from petitioning to fundraising events to educate and connect more people to your cause, from networking to building and deepening relationships.  All of these tools and options are going to be explained in more detail during the activist training break out sessions (of which I will bring you information after the event).

A thought struck me during this presentation, especially during the part on networking:  No time was allowed for participants at this event to introduce themselves and to let others know who is in attendance.  Maybe this will happen before the lunchtime “networking”.  We’ll see.

American Majority–Training for Solutions

This entry is part 1 of 7 in the series American Majority Training

constitutionI am going to be blogging live today from the American Majority Candidate and Activist training class, being held on the campus of Otterbein College.  The morning has started well, as the staff of AM provided coffee and pastries for such an early starting event!  They also are providing professional-quality training materials, and I was impressed to see that the training booklets are specific to the state of Ohio’s elections laws, not just a generic template booklet.

About 25 people are already here, with an anticipated attendance of 40+.  I already recognize a number of people, including former legislators and community activists, along with folks who may never have before been engaged in the civic arena except for dutifully marching to the polls in general (and maybe primary) elections.  The current political and policy climate, along with the energizing effects of tea parties, 912 movements and the like, have indeed “brought people out of the woodwork.”

Their brochure outlines the “Problem”:  “In recent months, how often have you asked yourself, ‘What happened to the conservative movement?  Why isn’t America reflecting the basic principles on which she was founded?’  Government is too big, too bureaucratic, spends too much money, and doesn’t spend it wisely.  Few of our elected officials, regardless of party, are doing anything to change it.  In fact, through earmarks and increased regulation, they are only making the problem worse.  We need citizens engaged and candidates worth voting for…”

The training being offered today is to bring one solution to the above-stated problem.  I will be sitting in on the “candidate” track, as the activist track is well documented in the training manual for that track, and I will be discussing that track later.  The opening session, for both tracks, is “Building Effective Coalitions.”   As the opening session starts, there are about 50 people now present.  Looks like a great turnout and a hopeful glimpse of the future.