Chris Faulkner of Faulkner Strategies out of Indianapolis led the Candidate track for the American Majority training.  I am impressed to see that there are about 30 people who are taking this track our of the 50+ who are in attendance.  Some of these people are support or campaign staff/volunteers, but the numbers are encouraging, nevertheless.

The opening session of this track is on the development of the campaign plan to ensure success.   Faulkner opened with what I found to be refreshing:  Create your entire campaign plan in PowerPoint utilizing a maximum of 10 slides!  He is now breaking down the overall plan with five major areas that must be focused upon, with questions the candidate must be asking themselves and their campaign in order to make sure they are on the right track.

He is discussing the necessity of fleshing out the administration and committee aspects of the campaign, the message you are delivering and how to deliver it, how to position both yourself and your opponent for maximum benefit for your campaign, how to structure the campaign budget to meet your goals and prepare for unexpected expenses, create your finance committee and asks for contributions, how to set vote goals and know how to sift the information to create accurate benchmarks and targets, how to effectively get out the vote in an era of early voting (in Ohio, voters can cast ballots 35 days prior to the election) and setting GOTV timelines for the greatest impact.

A former Marine machine gunner trainer, Faulkner’s presentation is engaging, lively and filled with significant pieces of information that are very helpful for those seeking to be effective candidates.